Why to study Start-up Management?
Entrepreneurial Management incorporates all economic, managerial and entrepreneurial processes during the initial start-up phase and the early stages of a newly formed venture. Therefore, this course is dedicated to the specific problems and issues related to these processes whereas a special focus is given to the actual idea of creating a viable economical subsistence by setting up a business.
In addition to the original way of becoming an entrepreneur – realising an entrepreneurial idea by creating an entirely new company – there is also the alternative of buying an existing business. In consequence, associated questions, like the transfer of ownership and other related problems will be examined as well.
The conceptual approach of this course is entirely integrated. That means, all the identified problems aren’t only looked at from an functional point of view, e.g. from the angle of finance or marketing. Rather, a cross-functional perspective is selected, since entrepreneurs usually combine many, if not all functional divisions of company. In order to meet the needs of this integrative approach, it is necessary to consider the interdependencies between the various functional disciplines of managing a business.
Another conceptual emphasis is given to a venture’s flow of genesis by accounting for the view on birth, growth, and maturation as parts of its life cycle. Hence, the analysis predominantly concentrates on dynamical processes rather than static views.
Students will benefit from this integrated and process-orientated approach through the employment of various different disciplines. This course will facilitate students to apply profound cross-disciplinary knowledge and to develop problem-solving skills in the context of creating a new venture.
Typical employment prospects for graduates aren’t solely limited to self-employment and other entrepreneurial activities. Banks, venture capital funds, the civil services, consultancies, and other companies and public authorities also reward entrepreneurial competence. Experiences with well-established U.S. Entrepreneurship Courses indicate that many companies appreciate these entrepreneurial generalists and incorporate this within the recruiting process for top-level management positions.